Five Ways To Use Webinars In Your Business

Posted by John Ibister on August 17, 2017

People often neglect the power of live communication. They tend to underestimate the positive effects that one has the capability to produce through live communication. Whether it's face-to-face communication, a webinar, a phone call, etcetera--it'll work far better than an email, ten times out of ten. Communication is richer and quicker.

However, there are certain limitations to this rich form of media. The biggest limitation is the fact that you personally have to commit time to it. Unlike email, a statement, or similar method of communication that can be developed once and used repeatedly without effort, every time you talk to someone, you physically have to dedicate your time to that. And unfortunately, that's a barrier that we'll never be able to overcome since it's a necessary condition of live communication.

But, what we can do is make it more efficient. Think about it, training one employee individually, for example, is far more time consuming than training ten employees at once. Sure, you'll have to commit slightly more time for the latter case since all ten will likely have some separate questions, but 95% of the time spent training both groups will be mutual. By training many employees at once, you can effectively decrease the effort you must commit. Webinars are analogous to this situation. What you can communicate in one webinar can take you thousands more hours if you're communicating with people individually. Webinars allow you to communicate with many individuals effectively without significantly compromising effectiveness.

This being said, I'm not going to say that webinars are the best form of communication every time. There are certainly instances where email or other plainer forms of communication are justly appropriate. For example, if you need to send someone a quick memo or reminder. Email serves that purpose well. But when you need to train someone in a technical and complex manner, or when you need to convince someone of something (whether it's that your product is good and they should buy it, or ask them to change their beliefs affecting their behaviour and ultimate decision-making in a different way), webinars are the ultimate way to go. With that being said, I haven't found a comprehensive list of webinar uses, so I thought I'd share many with you. Perhaps you can utilize them and help you fulfill your goals more effectively.

1. Sales

Sales are arguably the most popular form of webinars used by corporations. As stated previously, rich communication such as face to face meetings or webinars sell and persuade far better than other more plain types of communication such as email or a sales letter. Webinars give you access to sell effectively while reducing the inefficiency of scheduling individual sales meetings.

2. Educational purposes

Many experts use webinars in order to teach a group of people. If you have a skill that you want to teach to a group of people, webinars are a great way to do it. People are generally more engaged when they participate in a webinar as opposed to pre-recorded video. Many UDemy instructors use webinars to teach miscellaneous or new material. As well, webinars are overwhelmingly popular amongst technology companies. They frequently host "industry-events" where they teach their audience about a skill or topic. For example, GetReponse frequently hosts email marketing related webinars, such as how to optimize your email sequence, or how to improve your landing page conversion.

3. Informational purposes

One of the top webinar uses is for informational purposes. Informational purposes does not necessarily fall into the scope of educational purposes, but they do have some overlap. Informational webinars simply provide information to an audience. For example, if you need to communicate company policy to a group of employees.

4. Facilitating discussion

Webinars are fantastic for facilitating discussion on a particular topic or contemporary issue. For example, if there's a controversial or emerging topic and you want to speak with your followers about it. You can do this through webinars. You're able to explain the issue, then take and answer questions from attendees. Even more, you can have them connect to the webinar with you and talk live in the feed. There are many possibilities in this area.

A concrete example is an SEO company talking about new SEO changes/trends to its customers. Talking about the effects of the changes, and harnessing discussion about what the company as well as its users believe the future will entail and where SEO is headed. This is a great way to engage a body of attendees.

5. Live Events

The greatest way to reach a wider audience for your event or presentation is to broadcast it live for those unable to attend the event in person. It's very simple to do--all you need is a camera that records your event and streams it online. In fact, it's mostly parallel to hosting a webinar that isn't based on a live event.

So, whether you have an innovative product that you want to introduce to the world, you're hosting a conference, or any other type of event, consider scheduling a live webinar to expand your reach.


This concludes the article. I encourage you to think critically about your business and its processes, and find ways you can incorporate webinars in your business to make it more effective.